Juliano Moreira Silva
Juliano Moreira Silva
Design Lead, Design Systems, Target

“I'm a digital product designer constantly open to new areas of learning and new areas of growth living at the intersection between design and development.”

Efficiency in Design Tools

May 02, 2019

Recently, my team and I gave a talk to a large audience about the value of design systems. In my presentation, I highlighted a successful company in optimizing for collaboration and efficiency without compromising quality: McDonald’s.

McDonald’s of today is very different than McDonald’s of the 50s. McDonald’s was founded in 1955 by two brothers, Dick and Mac, in San Bernardino, CA. In fact, McDonald’s used to be a restaurant with a full menu, from steak to pasta and fried chicken, but one day the brothers realized that the bulk of their sales were coming from hamburgers. By understanding the Power Curve, a mathematical equation that states that 80% of your results will come from 20% of your efforts, they immediately decided to focus on selling burgers as the only option on the menu. As a result of their narrowed (and simple) approach, they realized the need to elevate the customer experience, after all, hamburgers were just hamburgers.

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