May 02, 2019
Recently, my team and I gave a talk to a large audience about the value of design systems. In my presentation, I highlighted a successful company in optimizing for collaboration and efficiency without compromising quality: McDonald’s.
McDonald’s of today is very different than McDonald’s of the 50s. McDonald’s was founded in 1955 by two brothers, Dick and Mac, in San Bernardino, CA. In fact, McDonald’s used to be a restaurant with a full menu, from steak to pasta and fried chicken, but one day the brothers realized that the bulk of their sales were coming from hamburgers. By understanding the Power Curve, a mathematical equation that states that 80% of your results will come from 20% of your efforts, they immediately decided to focus on selling burgers as the only option on the menu. As a result of their narrowed (and simple) approach, they realized the need to elevate the customer experience, after all, hamburgers were just hamburgers.